Social Behavior Change

This Activity will support the purpose described in USAID/OPHE’s new Project Appraisal Document (PAD), which is to ensure that Cambodian people seek and receive quality health and social services with decreased financial hardship through more sustainable systems. The Activity will contribute to this purpose through achievement of a single Activity-level result: Improved health and child protection behaviors among Cambodians. The primary focus will be on improving healthy behaviors, with child protection behaviors covered by the PROTECT project, (PROTECT: A Communication Strategy to End Violence and Unnecessary Family Separation in Cambodia 2017-2022). The Activity will complement the relevant sub-purpose in the Project Appraisal Document by generating demand for quality health services.